One brand house for a growing platform.
I pitched this rebrand without being asked, then led it with a creative team of 15: a single system for four OS solutions and three products, carried through launch art, the website, photography and full brand guidelines.
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Sizzle reels
The refreshed brand in motion: two sizzle reels carrying the OS family, product layers and color system into video.
Opens on YouTube
The Pipeline
A sales and marketing content brand built alongside the refresh: a blog organized by edition and a 100-play sales playbook. Both take the product-layer shapes (circles, hard edges, waves) and turn them into an illustration and pattern system of their own.
The blog
Proven strategies and plays, organized into Sales, Marketing and Recruiting editions, each with its own mark. Geometric edition icons and bold editorial illustrations give every story a cover that feels part of one family.
Icon set built from the product-layer shapesThe book: 100 Pipeline Plays
The modern sales playbook. One hundred plays grouped into four stages of the funnel, each stage with its own color that runs from the contents page through the stage openers to every play spread.
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